Himalayan Travel Mart Concludes with a Broadened Collective Strategy for Sustainable Tourism DevelopmentFriday, June 6th, 2025

Kathmandu, June 6 – The fifth edition of the international tourism fair, Himalayan Travel Mart (HTM), concluded on Thursday in Kathmandu with a key resolution to broaden collective efforts among Himalayan nations for sustainable tourism development and to expand strategies for global destination promotion.

Held from June 2 to 4, the event aimed to establish a unique network among global tourism and hospitality institutions, professionals, and industry stakeholders, fostering business opportunities and enhancing valuable industry insights. The mart was organized with the objective of promoting Nepal’s tourism by the Pacific Asia Travel Association (PATA) Nepal Chapter and Nepal Tourism Board, in collaboration with Nepal Airlines and several other major national and international tourism organizations.
More than 700 delegates, including over 100 foreign guests from over 30 countries, along with tourism professionals and stakeholders, participated in the mart. The closing ceremony was held at the LOD Night Club in Thamel, where participants enjoyed various musical performances and an exceptional DJ show. The event was graced by international representatives, Khem Lakai, PATA Nepal Chairman; Anil Ghimire, Nepal Airlines’ Executive Director, senior officials from the Nepal Tourism Board, and tourism entrepreneurs.

The mart featured a conference themed “Mountain Milestone and Momentum” and included group discussions on various tourism-related topics. Experts emphasized the need for integrated efforts and practices to drive the development of the tourism industry. They highlighted Nepal’s immense tourism potential, rooted in its unique natural beauty and diverse geography, and called for enhanced coordination and collaboration to attract global tourists.
Narendra Dev Bhatt, the coordinator of the mart and Secretary-General of PATA Nepal, stated that the event was organized with the goal of establishing strong networks in international source markets to contribute to the promotion of Nepal’s tourism.
Since its inception in 2017, HTM has been held every June as Nepal’s premier international tourism trade fair. According to Secretary-General Bhatt, the program seeks to build exceptional global connections among tourism and hospitality institutions, professionals, and industry players, enhancing business opportunities and valuable industry insights.
The conference also featured more than 20 national and international speakers and thought leaders who shared perspectives on spiritual, adventure, and luxury tourism, sustainable tourism, contemporary market trends, current issues, and emerging opportunities in tourism.
Additionally, under the Business-to-Business (B2B) program, this year’s HTM included participation from over 60 buyers from the United States, Europe, Australia, South Africa, Russia, and CIS countries, along with more than 65 sellers from six destination countries: Nepal, India, Bhutan, China, Bangladesh, and Sri Lanka, according to PATA Nepal.

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