Impact of Air Pollution on Tourism: NTB’s Initiative for Clean Air DialogueSunday, April 13th, 2025

Nepal Tourism Board, in collaboration with the Nepal Forum of Environmental Journalists (NEFEJ), organized an interactive program titled Impact of Air Pollution on Tourism on April 12 in Kathmandu. The program brought together tourism and environment experts, journalists, and stakeholders to discuss the growing challenges posed by air pollution and climate change to Nepal’s tourism sector.

The event is part of NTB’s ongoing initiative to promote a cleaner environment and sustainable tourism practices. By creating a platform for open dialogue among key actors, NTB aims to raise awareness, encourage joint action, and advocate for long-term solutions that support both environmental and tourism resilience.

Speaking at the event, Chief Executive Officer of Nepal Tourism Board, Deepak Raj Joshi, said, “Tourism is one of the few sectors contributing positively to the green economy. While sectors like construction and industry are adding to environmental degradation, tourism promotes conservation and sustainability. Nepal is facing the disproportionate impacts of climate change despite its low emissions. Air pollution, especially in urban centers, is increasingly overshadowing our image as a naturally beautiful destination. The government must prioritize the tourism sector, which directly and indirectly supports over one million jobs, by reducing environmental risks and implementing policy reforms that protect our tourism assets.”

Nepal Tourism Board remains committed to strengthening sustainable tourism efforts, promoting environmental responsibility, and supporting national and local actions that align with clean air goals and the broader green economy.

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