International Tourism Campaign 2024 launchedWednesday, April 3rd, 2024

KATHMANDU, Nepal –Nepal Tourism Board and the United States Agency for International Development (USAID) has jointly launched the International Tourism Campaign 2024. This campaign was also launched in 2023 for two years with the aim of promoting Nepal’s major tourist destinations. In the first season in 2023, 11 influencers visited major tourist destinations in Nepal and created over 150 pieces of online content, generating 15 million digital impressions.

After a grand success in 2023, now the second phase has been launched where 6 social media influencers from countries like India, UK, Canada, USA and Norway along with officials from Stellar, USAID and Nepal Tourism Board were taken on a tour of various high-end tourist destinations in Nepal.

They participated in Nepal’s rich cultural heritage, unique natural beauty and diverse tourism activities. This campaign aims to promote Nepal’s tourism sector on the international stage and introduce travelers from around the world to Nepal’s unique cultural and natural heritage. This campaign has expected to brand Nepal as “All Season Destination” offering tapestry of lifetime experiences. 
This year’s focus is on special tourism products such as golfing, Tea Tourism, Wildlife Camping (Glamping), Wildlife Safari, Adventure Sports/Activities, etc. The team of this campaign visited tea gardens of Illam immersing themselves in tea-making and tea-tasting processes. They even visited the Cheese Factory started by the locals as a part of women led entrepreneurship. Similarly, they were welcomed by the local homestay and participated themselves in food making. This gave them an authentic experience of Nepali live kitchen.

Followed with the mid hill experience, the team went to Bardiya National Park for Glamping experience. This wilderness gave them the opportunity to be close to nature and experience the diverse wildlife and lifestyles of the community people. They presented some exceptional sustainable practices in Tourism which spellbound the influencers. A brief knowledge on Tharu communities’ life style, culture, food, art (tattoos) were showcased in the homestays as well.

With that, to experience the ultimate adrenaline rush with thrilling adventure activities in Pokhara, they participated in adventure activities like Bungee Jumping, Swinging, Tandem, Sky Cycle, Sky Café and so on.

After the exploration visit, a day long Training Workshop on Influencer Marketing Campaign and Digital Media Storytelling was organized on April 1, 2024 in joint collaboration with Nepal Tourism Board and USAID Trade and Competitiveness. This workshop is a part of International Tourism Campaign 2024 in partnership with Steller, a leading global travel- inspired storytelling platform from March 23- April 2, 2024. The major objective of this workshop is to enhance the private sector’s ability to leverage on Influencer Marketing and Digital Media platforms to boost media outreach and support marketing initiatives. Interesting sessions were lined up with expert insights.

Through this campaign, the major source markets mainly USA, Canada and other European countries from all over the world will be inspired to delve in the natural beauty, cultural diversity and adventure attractions offering varied lifetime experiences of Nepal. It is believed that this campaign will revitalize the growing tourism industry in Nepal and attract international tourists to experience Nepal.

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