NTB organized Programs on Mother Mayadevi Maternity Exploration Tour & Interaction on Lumbini BrandingThursday, April 1st, 2021

Nepal Tourism Board organized Mother Mayadevi Maternity Route exploration tour & Interaction on Lumbini Branding with stakeholders at Lumbini on 7th & 8th March 2021 respectively.

The maternity route Lumbini – Kapilvastu that Mayadevi took after giving birth to Siddhartha starts from Lumbini and passes through Padariya, Manauri, Sibalwa, Bijuwa, Sisahaniya, Dohani, Niglihawa and ends in Tilaurakot, the capital of the ancient Shakya Kingdom. The main objective of this Mayadevi Maternity Route is to increase the length of stay of tourist/ visitors in Lumbini Area and develop new activities and tourism products along with its feasibility study.

Dedication of NTB since this fiscal year has enabled in getting a draft copy of Lumbini brand. The unique brand logo, guidelines, slogan / taglines that serve as an USP backed up by the relevant promotional content including photographs, videos and articles is most important when the new international airport is in its final stage of completion and ready to open doors to tourists.

The programs were organized in presence of Members from Buddhist Circuit Tourism Promotion Committee, officials from Lumbini Development Trust, Ministry of Industry, Tourism, Forests and Environment of Lumbini Province, Travel Trade of the Province, experts on Lumbini Archeological sites, media personnel & enthusiastic tourism entrepreneurs of the Province to build ownership among the concerned stakeholders. The programs generated creative, relevant and unique suggestions from the stakeholders to enhance various aspects of the Lumbini brand.

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