Pre-Brand Audit Workshop on “Nepal: Lifetime Experiences!”Tuesday, December 16th, 2025

Nepal Tourism Board (NTB) successfully concluded a Pre-Brand Audit Workshop on Destination Nepal on 12 December 2025 in Kathmandu, as part of its ongoing efforts to further strengthen and refine the national tourism brand, “Nepal: Lifetime Experiences!”

The workshop was facilitated by Brand Curator Ms. Marie Ange Sylvain-Holmgren of Image Ark, who presented in-depth insights into the evolution, process, and key elements of curating Nepal’s destination brand identity, originally launched in 2019. Participants representing the travel trade, branding professionals, and tourism stakeholders engaged in meaningful discussions on Nepal’s brand essence, positioning, and relevance in a competitive global tourism landscape.

Addressing the workshop, NTB Chief Executive Officer Mr. Deepak Raj Joshi highlighted Nepal’s core strengths and unique selling propositions (USPs), emphasizing the importance of a strong, authentic, and future-ready brand narrative. The interactive session provided a collaborative platform for stakeholders to assess how “Nepal: Lifetime Experiences” is perceived in both domestic and international markets, identify strengths and gaps, and suggest directions for future brand evolution.

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