NTB Partners with Giant International Brands for Digital Promotion of NepalFriday, April 21st, 2017

KATHMANDU, Nepal, April 3, 2017 – Nepal Tourism Board signed partnership programs with BBC, TripAdvisor and Reuters for the global promotion of Nepal on April 3, 2017, in Kathmandu.

The Destination Nepal Promotion Partnership sign-up program was attended by Chairman and Secretary of NTB – Mr. Shankar Prasad Adhikary along with Members of the Executive Committee of NTB, CEO of NTB – Mr. Deepak Raj Joshi , as well as other members of the media and NTB.

Presentations were done by Mr. Bharat Nagpal from TripAdvisor, Mr. Vishal Bhatnagar from BBC, and Mr. S.N. Bhaduri from Reuters, before the documents of partnership were signed between the two parties.

At the program, Mr. Shankar Prasad Adhikary, Secretary for Ministry of Tourism, Culture and Civil Aviation and the Chairman of NTB, expressed trust in the partnership and discussed how the partnership would impact the tourism sector Nepal.

Similarly, CEO of NTB Mr. Deepak Raj Joshi was positive about the partnership with the world’s most branded communications agencies and said that the partnership would be helpful in giving out factual and latest information about Nepal in the international market where the general perception is still that Nepal is all rubble after the 2015 earthquake.

Mr. Vishal Bhatnagar from BBC unfolded the benefits of the partnership and the potential of Nepal in tourism. BBC has a million views per month on its website and is a trusted and reputed platform to get information. It offers advertisement opportunities as well as ensures wide reach. With a large number of social media followers, BBC serves through many networks.

Similarly, Mr. Bharat Nagpal talked about the wide reach of TripAdvisor. With 465 million reviews, TripAdvisor is a place to share stories and to get ideas on which destination to choose. Mr. Nagpal also congratulated Destination Nepal for two consecutive awards from TripAdvisor recently.

Mr. S.N. Bhaduri from Reuters also shared his plan to make Nepal a primary tourist destination through videos, pictures and text. He said that the 160-year old organization works with 20,400 journalists from all over the world.

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