NTB Successfully Participates in ITB Berlin NOWThursday, April 1st, 2021

Nepal Tourism Board successfully participated in the virtual ITB Berlin Now from 9 – 12 March 2021. ITB Berlin is the leading platform for the global travel industry – but this year due to the pandemic, it was held in virtual format. It was not just a virtual show but entirely a new concept. The entirely virtual meet-up for the Travel Industry had 3,300 exhibitors representing destinations, hotel chains and tech companies from 120 countries, made use of the new format to present their products and services exhibited with their Brand cards on the virtual show floor of the event. There was also keen media interest where over 1,000 media representatives and travel bloggers from 54 countries covered the event live. 80 per cent of the participants made use of the networking features, which included business meetings via individual and group calls, chats and searching for business partners. During ITB, the program of events over a total of 265 hours registered around 52,600 participants: Some 700 speakers at more than 400 discussion rounds at the convention, who held lectures, interviews and took part in exhibitor presentations and press conferences and gave their views on how the industry could overcome the effects of the pandemic and initiate a successful recovery. In other words, the interaction helped adopt innovative solutions to make it possible for everyone in the tourism industry to meet new partners, be inspired by others, do successful business and stay in contact with industry peers.

A country presentation by NTB CEO, Dr. Dhananjay Regmi was made on 12th March for 30 minutes along with Q&A session. The presentation was an insight on the regular tourism products along with mid hills, a new concept for tourism development. Through the event, we have realized however much digital surge there is to keep oneself in contact with others, the face-to-face meetings cannot simply replace the online one. People are hopeful of meeting in person very soon.

Please follow and like us: