Nepal Showcases Its Sustainable Tourism Vision at World Travel Market (WTM) London 2025Friday, November 7th, 2025

London, 6 November 2025 – Nepal made a dynamic and inspiring impression at the World Travel Market (WTM) 2025, held at ExCeL London, with a vibrant presentation of its tourism offerings, authentic culture, and a strong message of sustainability and community empowerment.

The Nepal Pavilion, located at Stall No. N12-511, emerged as one of the most engaging stands at the event. It drew global attention from travel professionals, media representatives, and buyers through its authentic Nepali atmosphere, warm hospitality, and cultural showcases.

A major attraction at the pavilion was the traditional Lakhe dance, accompanied by live Newari music, which captivated audiences and celebrated Nepal’s rich cultural heritage. The lively performances offered visitors a glimpse into Nepal’s living traditions, symbolizing the nation’s unity of culture, community, and creativity.

The Nepal delegation was led by Mr. Hari Prasad Mainali, Secretary of the Ministry of Culture, Tourism and Civil Aviation, and Mr. Deepak Raj Joshi, Chief Executive Officer of the Nepal Tourism Board (NTB). Mr. Bipin Duwadi, Charge d’Affaires at the Embassy of Nepal in the UK, also visited the pavilion, commending the team for promoting Nepal’s image as a sustainable and experience-rich destination.

Showcasing Sustainable Tourism and Circular Economy Vision

As part of Nepal’s participation, CEO Mr. Deepak Raj Joshi took part in several important sideline events during WTM 2025, emphasizing Nepal’s leadership in sustainable and community-driven tourism.

• He addressed an exclusive media briefing at Gulmi Restaurant, highlighting Nepal’s latest tourism developments, community-based experiences, and sustainability-driven initiatives.
• He participated in a panel discussion titled “Sustainable Shift: Transforming Tourism Through a Circular Economy”, emphasizing collaboration among government, private sector, and communities to achieve genuine and measurable progress in responsible tourism.
• Mr. Joshi was also a featured speaker at the PATA (Pacific Asia Travel Association) Networking Event held on the sidelines of WTM London. In his remarks, he shared Nepal’s experience in promoting regenerative tourism and highlighted how PATA platforms foster regional cooperation, innovation, and resilience in the global travel landscape.

“Nepal is not only a destination of natural beauty and adventure but also a living example of harmony between people and the environment,” said Mr. Deepak Raj Joshi, CEO of the Nepal Tourism Board. “Our focus is on promoting tourism that empowers communities, preserves culture, and ensures that the benefits of travel are shared equitably. Sustainable tourism is not a trend for Nepal — it is our pathway to the future.”

Cultural Evening: Celebrating Nepal in London

Nepal Tourism Board (NTB) in collaboration with Community Homestay Network (CHN) hosted an exclusive cultural evening titled “Celebrating Nepal” at Gulmi Restaurant & Bar, London.

The event highlighted authentic community stories, diverse gastronomy, and emerging tourism destinations—from Dhankuta to Bhada and Bardiya—showcasing the diversity and vitality of experiences awaiting travellers in Nepal. The gathering brought together travel professionals, media, influencers, and tourism enthusiasts to exchange insights on responsible and community-based tourism, with an emphasis on cultural preservation, local empowerment, and inclusive growth.

The evening also featured traditional Nepali music and cuisine, offering guests a genuine taste of Nepal’s warmth, hospitality, and creativity.

Participating Travel and Tourism Companies

Under the coordination of the Nepal Tourism Board, the following Nepali travel trade companies showcased their products and services at WTM London 2025:

1. Satori Adventures (P) Ltd
2. Trekking Team Group
3. Altitude Himalaya Pvt. Ltd
4. Alpine Club of Himalaya
5. The Trekker’s Society
6. Well Nepal Travel and Treks
7. Nepal Big Mountain Travel Company Pvt. Ltd
8. Outshine Adventure Pvt. Ltd
9. Kora Tours
10. Chhaya Devi Complex Ltd (Aloft Kathmandu Thamel)
11. Nepal Social Treks and Expedition
12. Basanta Adventure Treks & Expeditions Pvt. Ltd
13. Buddha Air
14. Himalayan Guides Nepal Treks & Expedition P. Ltd
15. Snowy Horizon Treks & Expedition Pvt. Ltd
16. Dokora Travels and Tours Pvt. Ltd
17. Earth Nepal Travel & Trek P. Ltd
18. Accessible Adventure Pvt. Ltd
19. Burhan Wilderness Camps
20. Expedition Himalaya.com Pvt. Ltd
21. Ethical Trekking Nepal
22. Desire Nepal Treks, Travels and Tours Pvt. Ltd
23. Touch Kailash Travels & Tours Pvt. Ltd
24. Himalayan Quests & Adventures
25. Pokhara Ultralight Pvt. Ltd
26. Ojha Holidays Tours & Treks Pvt. Ltd
27. Hotel Mount Monastery Pvt. Ltd (The Terraces Resort)

Nepal’s Message to the World

Nepal’s presence at WTM London 2025 reaffirmed its readiness to welcome travellers from around the world with authentic experiences that blend natural beauty, cultural richness, and sustainability. Through collaboration with national and international tourism organizations and trade fairs, Nepal continues to position itself as a destination where tourism empowers people and protects the planet.

For further information, please contact:
Nepal Tourism Board
Email: info@ntb.org.np
Website: www. ntb.gov.np