Nepal Tourism Board Going DigitalMonday, April 2nd, 2018
Nepal Tourism Board has been focusing on promotion through digital marketing to reach out to the target audience through specific campaigns and tailor-made content through its online promotional tools like website, app, social media channels etc. The latest videos and campaigns conducted online by NTB are as such:
|
S.No. |
Video/Campaign |
Remarks |
|
1. |
Mahashivaratri |
2 promotional videos released |
|
2. |
Destination Kirtipur |
Promotional video release targeting the Europe/ America market |
|
3. |
Destination Mustang |
Visual song released targeting the domestic market |
|
4. |
Sindur Jatra |
Promotional video released targeting the Europe/ America market |
|
5. |
Bode Jatra |
Promotional video released targeting the Europe/ America market |
|
6. |
Bisket Jatra |
Promotional video released targeting the Europe/ America market |
|
7. |
Winter in Nepal |
Promotional photo campaign conducted to circulate winter images of Nepal |
The organization has also promoted Nepal through international platforms like TripAdvisor, BBC and Reuters in 2017-18. Formulation of the Digital Marketing Strategy is also in the plan for the near future for more effective promotion.
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